Japanese fashion retailer Anap has added Bitcoin to its treasury, joining the list of companies accumulating Bitcoin for reserve assets. Is this fear of missing out(FOMO) on Digital Gold?
A rising global “Bitcoin treasury movement” has hit the digital asset market as traditional finance(TradFi) flows into Bitcoin, the “digital gold”, per crypto enthusiasts. A new report by The Bitcoin Historian has revealed this global trend.
According to the post on X (formerly Twitter):
¥ 10 BILLION PUBLIC JAPANESE FASHION RETAILER ANAP JUST BOUGHT #BITCOIN FOR ITS TREASURY “THE GLOBAL TREND OF BTC BECOMING A RESERVE ASSET IS IRREVERSIBLE.”
Anap Holdings has acquired 10 billion Japanese yen (approximately $ 67 million) worth of Bitcoin in a move to diversify its investment assets.
As of 2025, other major non-mining companies holding BTC include Strategy, Tesla, Block Inc., Galaxy Digital Holdings, and Bitcoin Group SE, among others. Bitcoin is joining the TradFi balance sheet at a faster rate, signalling growing adoption globally.
