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81.9 million young U.S. adults have never owned an NFT despite growing crypto and blockchain adoption. What opportunity does this present?
Digital collectibles have been viewed as mere hype on social media and gaming platforms with unmatched prices. In fact, according to data published by Protocol Theory, 83% of U.S adults aged 18-39 have never engaged with NFTs, regardless of their well-known presence on social media and the gaming industry. The majority are disinterested, skeptical, or considering passively.
Why does this present opportunities
A majority of the young generation values communities and a sense of belonging, mainly in their online communities. However, the NFT market could have failed to design meaningful experiences that deeply resonate with the untapped audience.
If builders introduce suitable utility and narratives beyond hype, the NFT market could see interest from new users. With the digital culture evolving, a notable NFT boom is possible, as evident in growing Web3 gaming and associated technologies.
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